Professional Training in Digital Marketing

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business’s online lead generation and customer engagement.

Who should Attend it?....
  • Marketing Executives.
  • Advertising Professionals.
  • Sales executives.
  • BD Managers.
  • Executives in PR.
  • Entrepreneurs.

Professional Digital Marketing Course Module

In an Era where all innovative ideas and Multi Million Business are Booming only in Online Industry. In Future. majority of marketing is expected to happen only via Digital Medium.When Global Economies are so Uncertain , Digital Marketing is the only Industry which is Recession Proof for years to come. This is the correct time to develop a skill set in digital media to prepare yourself for Future Marketing Needs. RKM Digitech faculty comprises hand-picked experts in digital marketing. Each of our Trainers are Certified from Google and Expert in their own

Digital Marketing Fundamentals

Topics Covered
  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behaviour & Navigation
  • Branding & User Experience
Internet Marketing

Topics Covered
  • What role is played by Internet Marketing in the advertising world today
  • Benefits of online marketing when compared with other forms of advertisement
  • career opportunities in Internet Marketing
  • current major players in the field
Search Engine Marketing

Topics Covered
  • Introduction to Ad Words – Google Adwords
  • Getting Started with Ad Words – How to set up account
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Banners using Display Builders
  • Writing Compelling Ad Copies—Do’s and don’t’s
  • Keyword Grouping using Broad Match, Exact Match,        Phrase Match, Negative Match Techniques
  • Insertion of Google Conversion code and its importance in        Effective Campaigning
  • Google Analytics Report Study and comprehension
  • Creating Multiple Report Types
  • Remarketing Concepts
  • Merchant Center
  • Google Trends Study
  • Managing Client Accounts
  • Tracking Ad Performance
  • Ad words Editor
Social Media Marketing

Topics Covered
  • Overview of Facebook,Twitter,LinkedIn,Blogging,Youtube        and Flickr,Pintrest etc
  • Increasing Website Traffic Using Facebook,Twitter,Video
  • Online v/s offline advertising
  • Why businesses should engage on these platforms?
  • Brands get conversational
  • Ads Optimization for better ROI and Business Leads
  • A fixed Structure for your brand’s Social media campaign
Marketing on social networking websites

Topics Covered
  • Facebook marketing
  • Linkedin Marketing
  • Twitter marketing
  • Email Marketing
  • You Tube Marketing
  • Mobile Marketing
  • Google Analytics
  • Google Adsense

Digital Marketing Trainings

Digital Marketing Trainings for Everyone

Public Trainings

  • Workshops & Online Courses
  • Experiential Learning with Live, Hands-on Exercises
  • Trainings for everyone

Corporate Workshops

  • Customised to Organisational Needs
  • Experiential Learning with Live, Hands-on Exercises
  • All aspects of Digital Marketing

Institution Workshops

  • Customised to Institutional needs
  • Experiential Learning with Live, Hands-on Exercises
  • 1 day to 1 year programs available